AGENCY: RAPP BRAND: Virgin Media WORK: Social Media
Act.1
In which Jim dusts off his social butterfly wings.
Creating truly engaging social content is like binge drinking. Everyone thinks they can handle it but it mostly ends with shame and embarrassment over what you said last night. But off the back of the successful footballing social campaigns I did for Virgin Media, I was invited back to add the same magic touch to the everyday social posts from the entertainment brand...
Tweet
#TBT: HUH? WHAT? WHO ELSE IS STILL RECOVERING FROM ALL THE LOUD NOISES? #VFestival
Tweet
Elite hacker. Computer genius. He may even be able to fix the office printer. Catch #MrRobot1_0 on @UniversalChUK
Act.2
In which Jim takes off and encounters some turbulence.
I had to write countless posts, around the likes of VFEST, Mr. Robot and The Walking Dead. But the hardest part? They had to actually be entertaining, with a dash of Virgin Media wit in each post. Luckily, I was already familiar with VM's tone. Although to write the best posts, I did have to do lots of research into the subject I was writing about and what kinds of posts have engaged followers in the past.
Facebook post
DAMNIT, Rob! I asked for a Triple, Venti, Soy, No Foam Latte! How hard is it?! The Intern is now on Sky Cinema!
Tweet
Gangster. Gangster. Gangster. So playing an intern was an obvious next step. The Intern, available now on Sky Cinema.
Facebook post
The Danish Girl, nominated for just about every award ever (deservedly), is now available on Sky Cinema. Check it out.
Tweet
The Danish Girl (an award-winning biographical drama, not a gingerbread man’s wife), now available on Sky Cinema.
Facebook post
The hilarious Bad Neighbours 2, that asks and answers the question “What if Zac Efron had more opportunities to take his shirt off?”, now on Virgin Movies.
Tweet
What happens when Seth Rogan takes on sorority girls? Funny happens. Bad Neighbours 2, now on Virgin Movies.
Act.3
In which Jim soars majestically above the clouds.
Did it work? You bet it did. Great results from every post. But even better, each one seemed to produce smiles and laughter all around.
Facebook post
Alice has returned to Underland”. And it’s more mad, bonkers, crazy and weird than ever before. See Alice Through The Looking Glass on Virgin Movies now.
Tweet
Alice Through The Looking Glass, because LSD is illegal, now available on Virgin Movies.
Facebook post
The Conjuring 2: The Enfield Case is now on Virgin Movies. Literally terrifying. Thank God it’s not based on a true… WAIT! WHAT?
Tweet
The Conjuring 2: The Enfield Case, for a hide-behind- the-sofa-wetting-yourself Halloween, is now on Virgin Movies.
Facebook post
Woof! Woof! Meow! Squeak! That’s pet for “Watch The Secret Life of Pets, now on Virgin Media”.
Tweet
The Secret Life of Pets, starring pretty much EVERYONE, is now on Virgin Movies.
Project Notes
Want to know more?
- Separate post copy was written for Twitter and Facebook to reflect the differences in the platforms.
- I constantly monitored, analysed and improved upon engagement results.
- At weekly meetings, we'd discuss what posts and content needed to be created that week. But not everything was pre-planned.
- Some reactive social content was produced based on the announcements of new TV seasons and the like.
- Each week saw a host of new movies released on Virgin Media. Each one to be promoted on social media
- I was also involved in developing creative campaign ideas to run alongside the new season of The Walking Dead.
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