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AGENCY: Iris                    BRAND: J2O                    WORK: Creative, social

In which Jim gets unseasonably merry.

Like all good Christmas stories, this one starts in July. I was at Iris and, as is typical of them, they gave me some work to do. 

A Christmas-themed Facebook chatbot quiz? Cool. Endless (ENDLESS!!!) amounts of copy? Uh oh...

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In which Jim wrestles with his inner Grinch.

Suddenly, and with no trace of Coca-Cola trucks, Christmas was upon me. This project involved months of research, development, writes and rewrites. But I dug in, got into the spirit and developed a fun, pn-infused and family-friendly tone for the quiz.

In which Jim has a very happy Quizmas.

All in all, nearly 1000 individual pieces of copy had to be written for this chatbot. But with a good system in place, I was able to get it all finished just in time for the October release (yeah...). And it was all worth it. The bot performed very well, engaged a huge number of customers over the Winter and got a lot of press attention.

Project Notes

Want to know more?

  • Supported by £2m campaign.
  • There are 100 questions; 50 text, 10 scrabble, 10 static image, 10 gif, 10 audio and 10 emoji, each with multiple answers and unique responses to each answer.
  • Plus loads of additional supporting copy including a welcome message, data capture, invalid response, celebratory copy, etc.
  • The campaign was featured by many publications (incl: Britvic, The IPM, Talking Retail, promomarketing, betterRetailing, SLR Mag, Just-Drinks, EIN News, Asian Trader, etc)
  • If "PLAY NOW" button above isn't working, it's probably because Christmas (and therefore Quizmas) is over.

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