“This is the best tone of voice Oxygenetix has ever had.”
- Kameron Pearson, Branding Lead, Oxygenetix.
OXYGENETIX: REBRAND AND TONE OF VOICE
Oxygenetix produces makeup that is full of natural, restorative ingredients, originally used to aid medical rehabilitation. They don’t go for dazzling young vividity but rather enjoy a relaxed and spa-like feel, far away from the noise.
The tone of voice was crafted around the concept of a flowing stream. A purposeful, yet tranquil movement of the water as it’s carves its life-giving route through the land. The copy follows this same gentle, flowing rhythm.
STREAM OF CONSCIOUSNESS
FINDING DIFFERENCE IN STAYING TRUE
CONSIDERED AND CONSIDERATE
BACKED BY SCIENCE
BRINGING IT TO LIFE
TREAT YOUR SKIN
Looking for smart and creative brand language?
THOUGHTFUL BRANDING
Self-reference effect
The copy and tone are crafted from a position of empathy, making it more relevant, more compelling and thus more memorable.
Authority Bias
Used by doctors and professional makeup artists/celebrities, we could position Oxygenetix as a high quality, trusted brand.
Parallelism
Sets of subheadings all follow matching sentence structures in order to create the gentle flowing rhythm of the tone of voice.
Tricolons
Those who scan through the website will see parallel headings in threes, guiding them on and helping them absorb the ideas.