Go Well
I literally wrote the book on Shell. We put together this hefty style guide for all marketing teams and agencies around the globe to help them understand and apply Shell's new Go Well positioning,
Agency: iris Worldwide
Brand: Shell
Work: Web copy
THE WORK
An 83-page style guide detailing everything about the Go Well proposition: what it is, the strategy behind it, how will help Shell, why it's important that Shell is consistent around the globe, the Go Well tone of voice, the Go Well design and photography style and how to apply it to print advertising, to video advertising, to digital advertising and to radio advertising.
This book isn't meant to be a quick overview. It's a comprehensive library, the definitive source for Shell employees and agencies around the world to work from.
PROJECT NOTES
- Also written web copy, ambient, outdoor, social ads and more for various Shell products and campaigns.