A tale of discovery
The eDiscovery experts iDiscover approached us asking for a complete rebrand. After a lot of research and workshops, we created a new visual and verbal identity for them.

Brand: iDiscover
Work: Branding

THE WORK

Research
We did a number of workshops with senior staff to get a feel for who iDiscover are. We also conducted countless interviews with employees and former, current and potential clients (primarily lawyers). This helped us to grasp how iDiscover should present themselves and further advise on how internal culture could be altered to reflect the brand change.

Concepting
Taking our learnings we were able to present iDiscover with a number of routes (depending on which direction they wanted to grow the company). These all involved visual (design elements, photography, colour palette, etc) and verbal (tone of voice) concepts. iDiscover ultimately opted for our "Immaculate Order" concept.

PROJECT NOTES

  • Worked with iDiscovers offices all around the United States as well as the HQ in San Francisco.
  • In collaboration with Joel Derksen.