Just because it’s lockdown, it doesn’t mean students should be deprived of advice. No longer able to organise book crit meetings with creatives and creative directors around town, Young Creative Council saw an opportunity to help. 

We were honoured to be invited to participate in COVID-EO Crits, giving students and other young creatives the chance to get feedback on their portfolios. Jim jumped in on a number of these YCC video call sessions.

While we don’t always have work to spare, we do have a policy of giving a book crit to anyone who asks. We’ll also reply with advice to anyone who has questions for us. This stems from Jim’s disappointment in the industry when he was starting out, how hard it was to get a reply from someone.

People in this business like to think they’re busy, they even like to brag about how busy they are as if it’s a badge of honour. But we have yet to meet a person who works in advertising who is genuinely too busy to reply to a student or young creative seeking their help. So if we can help, just ask.