“Where to start, Jim has been absolutely invaluable in supporting the Samsung team here in delivering clear, tonally bang-on and engaging messaging across a wide variety of projects. From complex, cross-product, tech-focussed messaging to top level emotive brand communications, Jim delivers first time and always with a smile. One of the good guys!”
- Sam Edwards, Business Director, Iris London.
SAMSUNG: VARIOUS COPYWRITING PROJECTS
Samsung is one of the world’s leading consumer technology brands. But as the leader, it falls to them to make technology more accessible. They can’t just create innovative products. They must help people engage with and understand those innovations.
Copywriting is the heart of this. Complex features are translated into compelling reasons to buy so people can see how a product genuinely makes their lives better. But the words do so much more. Each one builds upon the Samsung experience.
THEIR VERY CORE
THE MASTER COPY
LAUNCHING FLAGSHIPS
LOOKING FORWARD
THE FULL BREADTH
Looking for intelligent and compelling words?
THOUGHTFUL WRITING
Halo effect
With positive and engaging experiences around Samsung marketing copy, people will apply those feelings to other areas of the brand and its products.
In-Group Favoritism
The tendency to favour people of one’s in-group. This copy aims to create a community of Samsung owners in which the brand itself is a core member.
Euphony
Making the flow and sound of sentences pleasing to the ear. This helps to build the Samsung experience and represents the ease of its products.
Antithesis
Employing various persuasive rhetorical devices including antithesis, using opposites for contrasting effect (i.e. “Timeless outside. Revolutionary inside”).