“The [Rocket League] brief was challenging, the category cluttered and the consumer bored. Jim worked with us to create an epic idea founded on the insight that adults crave the ridiculous [and seek out permission to enjoy it].”
- Aparna Bangur, Creatice Strategy Director, The Specialist Works.
ROCKET LEAGUE: GLOBAL CREATIVE ADVERTISING
Rocket League combines football with driving in an explosive physics-based, multiplayer-focused, award-dominating video game. But how do you show that intensely ridiculous fun and relentless action in a creative ad?
While Rocket League has been a runaway success in the gaming world, bringing its epic action to a wider audience requires a BIG creative idea that no one can miss. Something that everyone would want to talk about.
DO YOU ROCKET?
STRATEGIC CREATIVE
“When the Rocket League brief came in, there was only one
creative toerag we were going to call.”
- Alec Bartlett, Associate Creative Director, The Specialist Works.
AFFECTING CULTURE
SOME MAJOR AWARDS
Looking for big creative advertising ideas that cause a stir?
THOUGHTFUL CREATIVE ADVERTISING
Bizzareness Effect
Our brains have a tendency to take in and remember the weird and strange. We use this in the Rocket League creative advertising to ensure an attention-grabbing and memorable message.
Overconfidence Effect
Showing failed uses of rockets followed by a question directly challenges the audience to do better. And thanks to this cognitive bias, they’ll believe they can, feeling compelled to try the game.
Bandwagon Effect
The more people are doing something, the more we are likely to do it too. Hence fashion trends. “Join millions of players...” reassures people about the choice to play Rocket League.
Anchoring Bias
Airing during World Cup matches sets up the footie excitement and joy as a focal point. By suggesting Rocket League is like that but with rockets makes it easy for people to see the value of the game.