The hugely popular juice brand J2O is found in pubs, bars, cafes and stores all over the UK, known for their bright drinks and bright attitude. But even so, it can be hard to stand out from the deluge of Christmas messages, especially with social ideas.

But with some juicy social creative, a National campaign was developed to go above and beyond the usual Christmas sales pitch. This is a truly fun experience, a Facebook quizbot with prizes, giving people something they actually want to engage with.

Attentional Bias

Building positive associations with the J2O brand actually makes it more noticeable in bars/shops. If we have been emotionally engaged by something, we are more likely to pay attention to it.

Humour Effect

Providing there’s relevance to the humour, comedy has a tendency to make things more memorable. Jokes, puns and gifs were loaded into this social media creative to benefit from this.

Paronomasia (Puns)

Playing on words and their meanings has long been a staple of persuasive writing. They add little surprises, grabbing attention, and are also used to create humour, increasing enjoyment.

Allusion

The writing is made more compelling with references to various Christmas movies, songs and stories that the audience already know and love. It helps them find meaning or feel “in” on a joke.