UPBEAT AND CURIOUS
Writing the brand book for IHG Hotels individual boutique offering.
Agency: Iris
Brand: Hotel Indigo
Work: Brand writing
THE WORK
Hotel Indigo is one of IHG's fastest-growing hotel brands and the world's first chain of boutique hotels.They needed a brand book to outline brand strategy, inspire staff and guide consistency. The book contains pages on the brand promise, neighbourhoods, food and drink, service, audience, growth strategy and more.
PROJECT NOTES
- These hotels are really cool.