This series of workshops for the Bournemouth University advertising course weren’t just about sharing the tricks of the trade for young copywriters, helping to write more effective and more creative copy. They also sought to inspire better communication among all. 

We filled these to the brim with examples of what to do and what not to do, industry stories and introductory tips to elevate any copywriting. And then we encouraged the students to put it all into practice with fun activities that saw them trying their hand at headlines and taglines.

Effective and creative copywriting is what the entire Jim Writes Stuff brand is built on. All those years ago, when Jim was in university, he saw the opportunity not to be just another generic creative who could only do ideas. Instead, he focused on craft. And we still do today. To be so highly skilled in one thing is such a valuable rarity and that’s why we never stop pushing ourselves to be better at copywriting.

Today we are often the teacher but only because we have spent so many years being the learner, and will always continue to be. We know that craft is the silver bullet. It’s why people read certain books and not others, why people listen to certain songs, watch certain movies, eat certain food, buy certain furniture, drink certain scotch and most importantly to us, why they read, watch and engage with certain advertising.