THE GOOD OLD DAYS
The Drum approached us with a creative challenge. Choose a random tech startup no one has ever heard of and create an ad for it (plus 100 word rationale). The catch? The ad must make the tech seem more human and show how it enhances our everyday lives.
Agency: TSW Creative
Tech is often designed for very practical application. So it’s not surprising that it doesn’t always come across as human. With this, we bring the human emotion of nostalgia into Timelooper’s comms when talking about the historical events the app allows you to experience. Research actually tells us that machines can’t feel nostalgia so audiences will instantly believe Timelooper is human and not machine.
And failing that, what’s more human in this post-Brexit, post-truth, post-post world than taking cheap political potshots and moaning about the current state of affairs?
- One idea was vetoed for being too dark... watch out for it at Chip Shop Awards 2018.
- Received feedback like "This is SOOOOOOO good!", "Bloody brilliant" and "Aberystwyth?"