THAT'S NOT A MOON...
Launching the original Star Wars trilogy on Blu-ray deserves something a bit more special than just an announcement on Facebook. So, noticing that the BT Tower looks kind of like a lightsaber handle, we decided to create the world's biggest blue lightsaber right in the centre of London. People and press went nuts.

Agency: Substance
Brand: Star Wars
Work: Outdoor

THE WORK

PROJECT NOTES

  • 1 night only.
  • Roughly a shit-tonne of blue bulbs stuck on top of the BT Tower to simulate a lightsaber (and a blue ray).
  • Could be seen from all over London. 
  • On the night, a celeb-infested, VIP party took place at the top of the tower.