BLACKBIRD 
The brief, codenamed Blackbird, was to rebrand the portfolio platform Format as a place truly designed for professional creatives (as oppose to generic offerings by the likes of Wix and Squarespace). The project included a new look, new tone and top line web copy across the Format site.

Agency: Heuristic Branding
Brand: Format
Work: Creative branding

THE WORK

PROJECT NOTES

  • In an interesting and successful experiment, we were briefed blind. Instead of being told the brand and having our previous ideas of it cloud our judgment, we were simply given the codename Blackbird.
  • In collaboration with Joel Derksen.